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Executive profile

Whit Dubo

AI Growth Systems Architect + Performance Strategist

Whit Dubo turns buyer behavior, performance data, and AI into systems that grow revenue. She brings 10+ years across paid media, ecommerce, Amazon, YouTube, Connected TV, Pinterest, CRO, analytics, and SEO/AEO — and encodes that experience into practical AI systems small teams can use. Open to select remote senior individual-contributor, fractional, contract, and project-based engagements.

Download PDF hello@whitdubo.com
performance and digital marketing
10+ years
performance and digital marketing
managed marketplace revenue goal, reached 4 months early
$500K+
managed marketplace revenue goal, reached 4 months early
verified ROAS
7.22×
verified ROAS
AI systems built
12+
AI systems built

Career story

  1. Live television & broadcast

    Production experience at a network television affiliate — camera, teleprompter, floor direction and graphics under live deadlines.

  2. Community & social strategy

    Managed social communities and publishing calendars for a Fortune 500 consumer brand at a global creative agency.

  3. SEO & ecommerce marketing

    Technical and content SEO, Google Ads, social and ecommerce storytelling for a luxury home goods brand.

  4. National digital advertising

    Managed national Google Ads, YouTube and Connected TV campaigns for a national healthcare brand — funnel design, creative testing and lead quality.

  5. Amazon marketplace leadership

    PPC, organic ranking, listings, A+ content, storefront, forecasting and inventory intelligence; reached a $500K+ managed revenue goal four months early at 7.22× ROAS.

  6. Practical AI systems

    Builds AI systems for competitor intelligence, research, listing and copy optimization, campaign reporting, forecasting and creative production.

Selected results

  • Marketplace growth

    $500K+ managed revenue goal four months early; 7.22× ROAS; ~85% average margin. Managed employer revenue, not personal income.

  • Discovery vs. conversion

    30-day study: 1,927 Pinterest-attributed visitors and 17 signups (~0.88%) versus Skool Network at ~2.08% conversion.

  • AI visualization system

    Three source PDFs turned into 40 cohesive renders of a 6,500 sq ft estate with a reusable prompt and QA framework.

See the full results

Core capabilities

  • — Performance marketing strategy across search, video and marketplace media
  • — Amazon marketplace growth spanning ads, SEO, content and operations
  • — SEO/AEO, ecommerce discovery, conversion and buyer-behavior analysis
  • — Creative direction informed by channel performance
  • — Analytics, testing, reporting and forecasting
  • — AI workflows and applications built around real operating frameworks

Credentials

  • — President’s Marketing Award
  • — Google Analytics Certification
  • — YouTube Music Certification

Ways to work together

  • Custom Mega Promptsfrom $297+
  • 1:1 Strategy Intensivesfrom $497+
  • Custom Build Blueprintsfrom $1,500+
  • App Foundationsfrom $3,500+
  • Monetized Product Systemsfrom $7,500+
  • Private Build Partnershipsfrom $15,000+

Outcome-based, defined scope, async-first. Current pricing and details

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