Selected work & results

The challenge

The goal was aggressive growth on the marketplace without buying revenue at the expense of profitability.

What Whit did

• Aligned advertising with buyer search behavior and product-level profitability.
• Focused spend where return and margin held up together.
• Monitored performance continuously to keep growth efficient as volume rose.

Why it matters

Revenue shown is managed marketplace revenue for the employer — not personal income or profit.

The challenge

Understand whether visual discovery traffic actually turns into community signups, and how it compares with warmer in-platform traffic.

What Whit did

• Pinterest-tracked: 1,450 visitors and 15 signups. Pinterest-direct: 477 visitors and 2 signups.
• Skool Network: 384 visitors and 8 signups.
• Pinterest delivered about 5× the traffic and more than twice the signups; Skool converted warmer traffic more efficiently.

Why it matters

Discovery channels build reach; warm channels convert efficiently. Channel choice should follow buyer intent.

The challenge

Produce many renders from limited source plans without the style, materials, or layout drifting between images.

What Whit did

• Extracted the design details from the three source PDFs.
• Built a structured prompting framework to keep architecture and materials consistent.
• Added a quality-check step so every render fit one cohesive visual narrative.

Why it matters

A system, not one-off prompts — the framework can be reused on the next property.