Turning Three Source PDFs Into 40 Cohesive Architectural Renders
Built a repeatable AI workflow that turned three source PDFs for a 6,500-square-foot luxury estate into one consistent visual story.
source PDFs
3
cohesive renders
40
luxury estate
6,500 sq ft
reusable prompt + QA framework
1
The challenge
Produce many renders from limited source plans without the style, materials, or layout drifting between images.
What Whit did
Extracted the design details from the three source PDFs.
Built a structured prompting framework to keep architecture and materials consistent.
Added a quality-check step so every render fit one cohesive visual narrative.
Why it matters
A system, not one-off prompts — the framework can be reused on the next property.
Production & Video
Employer role · National healthcare brand (LasikPlus)
A YouTube Campaign That Lifted Search and Conversions
Built, edited and ran YouTube and Connected TV video campaigns that moved both search behavior and conversions, verified in a Google/YouTube results review.
impressions at a $6 average CPM
18.7M
more likely to search after seeing the ads
4.5×
conversion lift (69 incremental conversions)
136%
more efficient than the action goal
50%
The challenge
Prove that upper-funnel video could do more than build awareness — that it could measurably influence search and booked conversions.
What Whit did
Wrote, edited and finished the online video and Connected TV creative in post-production.
Ran paired awareness and action campaigns aligned to in-market audiences such as eyeglasses and contact lenses.
Measured with Google/YouTube search and conversion lift studies rather than view counts.
Why it matters
Results shown are campaign performance for the employer, reported by Google/YouTube — not personal income. Both campaigns beat their efficiency goals.
Production & video marketing
A decade of video, from the control room to paid media
Before AI commercials, Whit spent years making video for real audiences — live news broadcasts, brand video for national television programming, and the online video and Connected TV creative behind paid campaigns she also planned and measured.
SEM Specialist + YouTube Ad Strategist
LasikPlus (LCA-Vision Inc.) · 2021–2024
National YouTube strategy plus Connected TV and online video post-production editing for a multi-market healthcare brand.
Social Media Marketing Specialist + Community Manager
Barefoot Proximity · 2018–2019
Paid advertising and social publishing for the Home Made Simple television series and P&G Everyday.
Marketing Specialist
Dan Beard Council, Boy Scouts of America · 2013–2017
Video production and editing, digital and print design, email, paid social and Google Ads, plus a conference app used by 800 professionals.
Broadcast production
Live television news · Early career
Floor directing live newscasts and running camera, teleprompter and graphics — timing and composure with no pause button.
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