Strategic operator · systems builder
Whit Dubo’s career has always lived where audience insight, creative judgment, performance data, and execution meet. She did not arrive at AI by leaving marketing behind—she built on a decade of learning how people discover, decide, buy, and respond.
Career story
The through line is not a platform or job title. It is the ability to understand a business problem, find the signal in the data, and turn the answer into work a team can actually use.
Chapter 01 · The control room
Whit began in live television, where every cue mattered and there was no pause button. Floor directing news broadcasts and operating cameras, teleprompter, and graphics built an instinct for timing, composure, and coordinated execution.
High-stakes production discipline and audience awareness
Chapter 02 · The creative department
That production foundation moved into marketing: producing executive video, supporting recruitment campaigns, directing collateral, and coordinating promotion for youth programming. The work connected story, design, and an organization’s real goals.
Creative direction grounded in a clear objective
Chapter 03 · The community studio
At a global creative agency, Whit managed social communities and publishing calendars for a Fortune 500 consumer brand. Close contact with audiences sharpened her understanding of buyer language, response patterns, and the difference between attention and meaningful engagement.
Buyer insight translated into content decisions
Chapter 04 · The ecommerce floor
For a luxury home goods brand, Whit brought creative judgment into acquisition. She worked across technical and content SEO, Google Ads, social channels, and ecommerce storytelling—learning how discovery, presentation, and conversion must support one another.
Discovery and conversion treated as one system
Chapter 05 · The performance desk
In healthcare advertising, Whit managed national Google Ads, YouTube, and Connected TV campaigns. Multi-market search, funnel design, creative testing, Quality Score, and lead quality made performance measurable—and made disciplined optimization non-negotiable.
Channel strategy tied to qualified action
Chapter 06 · The marketplace command center
Marketplace leadership brought the full toolkit together: PPC, organic ranking, listing optimization, product photography, A+ content, storefront design, reporting, forecasting, and inventory intelligence. Whit managed $480K+ in marketplace revenue as the top-performing manager while building systems around the work.
Revenue, media, content, and operations connected end to end
Chapter 07 · The systems layer
Today, Whit turns the frameworks behind that work into practical AI systems. She has built 12+ internal systems for competitor intelligence, research, listing and copy optimization, campaign reporting, forecasting, and creative production—designed to help small teams make better decisions faster.
Experience encoded into reusable decision systems
Operating range
Whit works across the full growth system rather than optimizing one isolated channel. Strategy stays connected to execution, and execution stays accountable to the business outcome.
Recognition and learning
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The perspective now
Whit’s systems are not one-off prompts looking for a problem. They begin with the work: how a marketer evaluates an offer, how a marketplace manager reads a category, how a team turns performance signals into the next decision, and where thoughtful automation can create leverage without removing human judgment.
That is the value of the full career arc. Broadcast taught precision. Community work taught listening. Ecommerce taught discovery. Paid media taught accountability. Marketplace leadership taught systems thinking. AI made those lessons reusable.
Recruiters & hiring teams
Whit is open to select senior individual contributor and leadership conversations. Hiring enquiries are routed separately from service booking requests, so your role gets a direct, prioritized review—not a place in the consulting queue.
Service or consulting request? Use the booking form instead.
The next chapter
Explore strategic engagements for performance growth, marketplace strategy, and AI systems—or step inside YAMS for the working library Whit is building for operators.